Many people have said they don’t get these ad’s, but personally I like them.
Bill Gates, Jerry Seinfeld, Windows 7
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the problem is, if you don’t who bill gates is, then these commercials leave no clue as to what the commercial is about. i’m guessing it’s about the next version of windows but is anyone really sure? not sure i like this mini-drama-ads. they’re too long and in the end they don’t get the point across. isn’t bill doing the robot as a sign the entire message? is all that other filler necessary? horrible marketing imho.
Mario, I think you are going to be hard pressed to find somebody who doesn’t have a passing knowledge of at least the basics of Bill Gates. The first one was about durability and the second one is about connecting with real people. The underlying messages is that Windows 7 is both durable and will be for real people. It is very subtle, and I don’t know if it is going to make sense yet.